TechCrunch: Former Beats Music CEO is Back With E-Scooter Startup

"One day, Hyman rode one of these shared electric scooters to a grocery store in Oakland to buy some ice cream. Once he got back outside, the scooter was gone. He proceeded to look for the closest scooter, which was about one-quarter mile away, he said. But as he was approaching the scooter, someone scooped it up. That’s when Hyman said he had his epiphany."

"Unlike the other electric scooter startups that have cropped up over the past year, Unagi is taking a different approach. Hyman is betting that after people become accustomed to riding electric scooters via the likes of Bird, Lime, Spin, Skip and so forth, they’ll realize it’s cheaper to just buy their own."

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